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How To Attract Sponsorship To Your Events

12 Views· 03 Apr 2023
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“We used to talk about sponsors seeking a return on investment”, said Peter. “However, in the modern world it is perhaps more appropriate to talk about return on objective. Traditional offerings to sponsors might no longer be attractive, so it is now a big challenge for organisers to make sponsorship a valuable entity. These objectives could include access to the data generated by the event or reciprocal exposure via social media channels.”

With many organisers still unclear about what it is they should be offering - or how to propose an offering to potential sponsors - this webinar explores ways to create packages that are compelling and attractive. Part of this includes methods to track metrics in order to demonstrate value to a sponsor.

The webinar also looks at how sponsors can maximise event opportunities that will expose their brand to the right audience.

“Many sponsors have an existing connection with the event”, added Peter. “This can create scenarios where sponsorship has been agreed out of obligation rather than a genuine identification of need, which can lead to poor results. It’s important that sponsors – and the events they back – establish clear objectives in terms of the engagement they have with the event and the access they have to the audience in terms of related data.”

About Sponsor My Event

SponsorMyEvent.com is a marketplace that matches event-organizers with event sponsors. It is to the event industry what booking.com is to the hotel-industry.



1. Event organizers publish their event on SponsorMyEvent.com and provide all necessary details, including sponsor-packages. As soon as an event is validated it is sent out to matching sponsors and can be found in SponsorMyEvents' search-engine.



2. Sponsors take advantage of a complete SaaS-solution that allows them to manage all their sponsoring-opportunities. They can find and review all kinds of events, negotiate with organizers and close a deal right away on the platform - including secure-payement of the sponsoring-money.

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